Wednesday 28 December 2011

Local Number One Can Take Your Business to The Next Level

Do you have clients seeking your Internet Marketing Services? This is a lucrative business, especially with a good team on hand. Local Number One has a number of turn key solutions in Search Engine Marketing (SEM) Services that we can provide you and your clients with. Joining Local Number One will increase business profits as well as customer retention.

As a White Hat Marketing Company, we are only too aware of what it takes to succeed in the Internet Marketing industry. It is a matter of tying in the creative with the more technical aspect of the Internet. There are a number of key elements that go into the professional packages we have available to our members. Search Engine Optimization is utilized to improve your client’s web page’s visibility on search engines. Through the creative manipulation of content and a site’s structure all in an effort of gaining better search engine ranking. Pay per Click, another element used, is an Internet advertising model used to direct traffic to your client’s web pages. In this model, the advertisers pay the website owner for the advertisement that is clicked. All in all, Local Number One knows the right ways to meet your client’s needs and thus give your client the best chance of maximizing on your it’s potential exposure to customers.

There is a lot to offer our members, in addition to discounted social marketing packages and custom website development services; Local Number One also has discounted White Hat SEO packages and White Hat Label PPC management packages. As White Hat marketers, Local Number One will take care of your client’s webpage rankings without the use of spam, which will lead to penalties. Instead, the creative teams are loyal to their techniques and by extension, to your client’s success. Without a doubt, these packages will therefore impress your clients; getting their businesses to new levels.

Outsourcing search engine marketing teams is a common practice now; the key is to find the right one. Local Number One is here to assist. Become a member and take advantage of the White Hat services in affordable search engine optimization (SEO) and pay per click (PPC) services. Your clients desire to create a buzz, with our help, you can do just that! Call us today to sign up!

Wednesday 21 December 2011

A Symbiotic Relationship

Internet marketing experts in today’s business world are moving their products and services online. From retailers, to social networks to service providers, in order to succeed online, companies need to increase their visibility to the very customers that will be the ones purchasing these products and services. As a lucrative business opportunity, Local Number One, a White Hat Internet marketing service reseller can provide you with the very tools and teams needed to pull off a successful marketing campaign. Not needing you to have the actual skills to do this, you can be assured that we have the right Search Engine Optimization (SEO) specialists on hand to do it for you.

Now emerging in the market are symbiotic relationships between a SEO reseller like ours, Local Number One, and an up and coming company like yours, a SEO provider, and the clients. This symbiotic relationship survives as long as we continue to exist and thrive. Become a member of Local Number One, we are the glue that holds you and your clients together.

Consider this, Local Number One has the right combination of turn key solutions to guarantee success to individuals who have the knack for customer service and who want to do well in this internet marketing race. One of the most important aspects is finding a reseller, such as ourselves, that have the affordable SEO services that your clients would appreciate. Local Number One is confident that their team can offer the right skill-set to deliver the services you promise your clients. Each team member is determined to drive your client’s business forward by raising its webpage’s visibility. By becoming a member, you will find that those providing the SEM services and PPC services are not only trust worthy, but are inspired to deliver consistent results again and again.

Members of Local Number One will have supply a number of packages designed to optimize your client’s site. They include techniques from making up titles and a meta tag to perfecting the content to capitalize its search engine effectiveness is one of the answers to key to any optimization efforts. There are discounted SEO service packages as well as PPC management packages. All members will also have access to around the clock customer service, guaranteeing that Local Number One is always available to handle any whatever process at whatever time.

Let us face it, you and your clients need Local Number One to promote their products with the most effective and quality product marketing techniques. We have the capability to turn any business around. Join us today and see how we can boost your clients return on investment with out you having to break a sweat!

Monday 19 December 2011

Internet Marketing Benefits


In an economy that is just getting back on its feet, consider a new business venture in Internet Marketing and Advertising. We do not require you to be an internet genius, leave the all the work to Local Number One, leaders in Internet Marketing Services.

INTERNET MARKETING SERVICES
As professional Internet Marketers, Local Number One seamlessly ties the creative and  technical aspects of the Internet Marketing. Search engine marketing, a form of Internet marketing, is the art of placing contextual advertising in search engine results in an effort of increasing a website’s visibility.  In combination, the team at Local Number One provide Search Engine Optimization Services and Pay per Click Services, all in an effort to highlight and thus attract the desired attention you and your client require. 

SEARCH ENGINE OPTIMIZATION (SEO)
As one of today’s marketing strategies for successfully rated websites, search engine optimization is the process of improving the visibility of a company’s website. Local Number One’s SEO specialists change a website’s source code and site content all in an effort to get a webpage ranked higher in the search results. After all, the higher a website appears on a search page, the more likely it will be frequented and thus more exposure. It is only successful when the right keywords relevant to the site are used and creatively implemented in the coding.

Become a member of Local Number One, and gain access to the affordable WhiteHat SEO services your company website will need in this competitive Internet market. Our teams provide good quality content that your potential customers need and want. There are a number of packages available, to you that will improve your website’s visibility to promoting your products effectively using quality product marketing techniques.

PAY PER CLICK (PPC)
Sometime called cost per click, pay per click is an internet advertising model where advertisers pay the website owner each time an ad is clicked. Content sites commonly choose this form of advertising. The best visibility is achieved when advertisements are cued up on a web sites when related content that have agreed to show the advertisements.

As a member of Local Number One, you will be able gain access to discounted PPCServices that guarantee to reach your targeted audience with the use of relevant advertisements and effectively direct traffic to your business through pay per click marketing. The largest network operators include giants such as Google AdWords, Yahoo Search Marketing and Microsoft adCenter.

Take the necessary step today. Become a member of Local Number One and see your company soar in search engine rankings and thus the minds of the people. Join today!

Thursday 15 December 2011

Giving Your Business an Edge on the Competition


The key to surviving the slow markets in today’s economy is the use of effective Internet marketing services. It is the best way to give your company the edge it needs. There is a lot of data out there to determine what your customers really need. Through the various stages of customer engagement via the internet, there is a range of Internet marketing services available, each with a commanding team of knowledgeable experts who will use the key elements of Search Engine Marketing (SEM) to promote your company’s website.

Local Number One has the experts who can do this for you. Working behind the scenes, Local Number One can provide you the best outsourcing services in the market today. Tap into the teams that will provide you with the White Hat marketing your business deserves. As a White Hat company, we know that quality content can help build rankings for your website. It takes time, any proper SEO campaign that is doing the work right will tell you if you trust a company that says, “We will get you top rankings in 30 days.” They probably are not using white hat techniques.

Search Engine Optimization (SEO)
In today’s aggressive market, the major and reputable search engines are always monitoring the relevant links and code within a website. Thus, as one of the more important elements of SEM Services, the professional SEO services include, but not limited to, targeting different search engines related to the company’s targeted audience. Also, Local Number One’s SEO specialists will edit the company’s website content with specific keywords in the effort of improving it’s visibility on the search engine results.

With a variety of packages available, by signing up as a member of Local Number One, you have access to affordable SEO services from a list of discounted WhiteHat SEO packages.

Pay per Click (PPC)
Pay per Click is an Internet advertising tool that is used to display advertisements related to the content within a website. If clicked on, it will essentially direct traffic to company, as agreed with the publisher.  The sooner your company becomes a member of Local Number One, the sooner it can take advantage of the PPC Services available.

Whether your company has been around for a number of years or you have a start-up company that needs a good boost, as a member of the Local Number One, you will receive innovative and turnkey solutions that will give you the edge in today’s competitive market. Sign up today, and let the experts highlight your product and services.

Friday 10 June 2011

How to generate buzz and get web surfers interested in what your site has to offer them

Building a community online is easier said than done. Yes it goes against the age old click, “It is always easy said than done.” Looking at your Web marketing plan as a long term effort, a wise first step of consideration would be thinking of your website not as a commercial information sales sheet, but as a prospect for you to interact with your customers. Although at the niche you work for organic listings, at the front simultaneously you ought to offer anything unique and of quality or value; or should I say viral marketing is the best way!!!!!!!!!

To build a strong community try to evaluate, why your site exists. Keep in mind: what benefit do users get from participating in your community? What are you offering them that they won’t find on your competitive site or anywhere else? Once your goals are apparent, adhere to them, but at the same time be flexible. In any case you have to meet the needs of the community.

Have a proper strategic planning for your actions to be carried out. And if you display incapability somewhere, your users or potential buyers might start a hunt for their own programs that probably won’t fit in well with yours.

Just set up a blog, forum, wiki, or other interactive system to receive feedback from multiple users. Provide authentic testimonials to the people so that they may be able to make up their mind judiciously. You can also attract interested web surfers through search engines, and submitting links to other sites. If you’ve ever been a participant in other online communities, your experience will help you know your objectives better. Luckily if your list of visitors is healthy and sociable the trick is getting the good ones to stay will take care of itself.

An errant but intellectual behavior of your visitor does not necessarily mean that they uphold any negative stance for your site. For instance, your blog, wiki or whatever has attracted the comments from the participants only for the sake of comments, on the contrary the voice brought into play may take an excited interest in discussing ideas you never thought were important or didn’t even know existed.

When a reliable community is set up, some community members act as moderators for your web site. They may make the discussions smooth, and even act as peacemakers between other community members engaged in serious disagreements with each other. At the same time you need to pay attention to honest criticisms, because might is not always right. One of the best things you can do to ensure no disparagement is to post a code of conduct to the community members. Once a healthy community is established its members will link to it from their own blogs or websites. Maintaining cordial Public Relations via press releases is news equivalent of search engine optimization. If your press release is well written and newsworthy, it stands the chances of being picked and linked up by the mainstream press. Press releases are a sure shot gun method to gain popularity overnight. But be sure to present the factual information. There is no place for gossip or feathery promises in PR.

Building a site's popularity organically

Very often it is seen that the webmasters are either perplexed or always showcase their rejection about how to achieve site’s popularity. Most of the times remain fidgety always wanting to be in the top 5, 10, top page for organic listings. But may I please tell them once again building a great website optimized to score high popularity in the SERPs is only half the battle won. To lead in the organic results or the free listings, there are some organic methods which can help you promote your site. Partly a web site's search engine rankings are determined by the popularity of your site. Promoting doesn’t always necessarily mean advertising; it is more compound and call foe finding ways to get your visitors involved. As such there is not any shortcut to achieve the status of influential site. The unethical SEO which requires money will only raise the status of your site ephemerally, but tomorrow it will ensure the crash down in the rankings as the result of being declared spam. As a matter of fact organic growth is a slow process and generally takes a year or more to display real results.

You have created a web site that has premium content that is relevant to your targeted visitors, it is ranking high on the search engine results pages (SERPs), you have totally avoided spamming and other unethical SEO tactics that are liable to get you banned. But…. Do you think you are done?

For a rational explanation, you need to deeply understand the exclusivity of the search engines because the other half of the battle depends on the time to time manipulations of the search engine algorithms. To set off a good start, simply overlook the mirage created by the link spamming. An organic link building process includes the links that search engines love to index and crawl. An organic approach towards link building will attract more visitors not only from the search engines but also from other sources. Web surfers find their way to popular sites via bookmarks, links to the site from articles or blogs, and directly typing in the URL at the address bar.

Friday 3 June 2011

How to ensure your press release drives traffic to your website

Press Release is the most advantageous way to increase your sales, expose your business and increase traffic to your website particularly when your business is running short of enough money. A well-written press release has the potential to get picked up on various sites and channels and increases the traffic to a site providing enhanced rankings overall. Publishing a Press Release in several News Search Engines attracts hundreds of back links from high-ranking web sites, as News Channels tend to be highly ranked sites. The main objective in writing an effective press release is to write something noteworthy of your products/services and get it published. So they must be written in a crisp, clear and colloquial style. Since the main characteristic of the press releases is to present an updated fresh content, it regularly earns your webpage the editor’s attention. Properly optimized keyword rich press release drive traffic to your site and helps building/retaining market exposure for the services/products offered by you. But you might be mulling over how to ensure that this condensed journalistic articles provide the kind of publicity and traffic you look for.

For substantial SERP, you need to consider following points:

The relevance of your information: consider if your recent release of press release is informative or not. It should strictly adhere to the ‘5 Ws’ of your organization, your agendas, product/services and providing suitable answers to who, what, where, when and why.

A strong appealing introduction: The heading of the press release should be such that it immediately captures the interest of media, journalist or editor. The title of the press release should be short and emphatic.

Remember your aim is to reach your target audience: Your press release must target a specific audience. Emphasize or highlight the information that is projected for them and tell them why they should follow it enquiringly. Your press release will be more effective if you attract focused and targeted audience.

Be honest: There is no fun of making castles in the air and providing the facts that are not true to the best of your knowledge. Provide only the facts about your information. Avoid exaggeration and feathery language.

Careful interpretation of words: Avoid using superfluous adjectives, adverb, flowery language, or unnecessary expressions that simply makes you narcissistic of your products/services. Let each powerful used convey your agenda.

Provide some real life examples: Providing some real life examples or testimonials always works out for an organization. It is a wonderful way to increase the credibility of your services.

Select the opportune time to release your Press Release: It is more than important to publish your press release timely, and recount it to a news-worthy event. It would be advisable to link your news to current events or social issues, to make sure that your release has an informative element.

Press releases are not meant to narrate all the elements of your business. They are meant to convey the cores of what's going in your business.

Do not ever forget to provide your contact information with your contact name, address, web site address and e-mail address.

Before releasing, fix on where and how to send your press release.

Make a chronological list of the media in the range you want to cover.

Poor Configuration of Firewall Kills Search Engine Rankings

Many of you might have gone through the horrifying experience of finding your websites being removed from the search engines one fine morning. This must have left you with a question mark on your faces as to why it happened when you had done nothing to offend or displease the search engine spiders. This is exactly what happened with some webmasters whose websites were hosted by a compay that used SonicWALL Inc.'s special firewall software.

As a result of using this software, search engine spiders couldn't access their websites because the Firewall software didn't allow them to do so. The standard security settings of this software state that:

"An attacker could retrieve robots.txt from the server, then use the contents of this file to discover the path of an unprotected administration interface for the server. The attacker may gain control of the webserver using this interface.The information gathered from robots.txt could be used for system compromise and control of the web server." (reference)

In simple and un-technical terms, it means that the search engines will not spider your website if this software is used without customizing it. In case the firewall has these settings, the connection to anyone asking for the robots.txt file will not be given so that it appears as if the site is offline.

The bad news is that this is not good from SEO point of view because the robots.txt file is the one which all search engines request and ask for before they index your website. So, the bottom line is that if you too are finding your site being removed from the search engines, regardless of good incoming links and well optimized web pages , you need to talk to your web host whether their firewall is the culprit, blocking search engines to request for robots.txt file. Chances are that your web host is not aware of this problem.

Traffic is money online

It can't be denied that traffic is the lifeline of any website. If a site fails to generate traffic, it is impossible to reach the summit of turnovers. Due to the new algorithms introduced by Google, of lately many sites have suffered in desperation the loss of traffic. Even though these sites have tried to generate traffic to some extent, but still they are finding it difficult to understand what's holding them back. The situation is whole-heartedly getting availed by the unscrupulous individuals who have decided to take full undue, unethical advantage of these desperate webmasters. You've probably come across their modest offers stating, "pay $200 and get back 10,000 guaranteed visitors to your web site" or "spend $50 and get 2,000 visitors overnight." These unprincipled, crooked promoters change their pitch with each new offer made, but always end up showing the same result.

They deceitfully steal the traffic of other sites and divert it to yours, and as expected the targeted visitors won't ever buy anything from your site. These visitors will visit your site without putting up any query. They won't subscribe to free email offers. They will visit your site giving you some goose bumps and nightmares. Here their mission gets accomplished, but what about the bucks that you have spent…..?

To avoid getting cheated upon try to follow other SEO tactics that will work for your site including
  • Ezine Advertising
  • Pay-Per-Click Search Engines
  • Article Submissions
  • Publicity
  • Affiliate Programs
  • Networking
  • Viral Marketing
  • Buying Other Web Sites
These tactics are worth spending your money and time to drive traffic to your web site.

Fine tune your marketing efforts with web metrics

In this era of perpetually changing technology, marketing strategies, consumer demographics and industry trends; keeping a track of who is coming to your website, which direction are they following, how long they stayed there, from where they got redirected to your website, whether they are interested in buying your products/services have become incredibly essential. In the face of this, still large numbers of website owners are leaving everything to conjecture, with no curiosity to learn what parts of their website halts the target audience, and which don't. The webmasters are just concerned to focus on increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other subjective goals. In the rush to be online, they often overlook scrutinizing where their businesses are statistically. They are not even concerned how users are targeted towards their site and what those users do once they get there. Not knowing where a business is heading towards could be perilous, particularly on the World Wide Web where things change without giving any prior intimation.

It is very important for a webmaster to understand the statistical positioning of a site everyday. Every other site promotional technique depends on the statistical approach, because it provides the vital dimensions of site's performance and its market competitiveness. Evaluating the daily progress could provide the owner a direction to review audience activity and the related revenue-generating potential. A proper appraisal will provide a wealth of information that will directly attract and serve the customers.

For improving your site traffic and conversion:

  • Screening a site's escalation on the whole: Traffic & sales are the two measures to analyze the overall intensification of site and hits and page views are the long-established methods to assess site's growth and its demographic reach. A rise in page view is a consequence of the cordiality among the increase in traffic, increase in the number of the site's pages or a blend of both.
  • Screening site's marketing campaigns: Maintaining proper statistics of the visitors coming from banners placed in other sites help to determine the effectiveness of a site's marketing campaigns. Considering from where your visitors are coming can easily capitulate answers to your marketing efforts.
  • Gauging the interests of visitors: A webmaster can determine the interests of its visitors in a number of ways. Statistics to measure the popularity of page include the consideration of the most requested pages, track of time spent on pages, time spent on site, depth of visit etc. Knowing the pages that people frequently visit will help a webmaster identify the sort of information that his or her visitors want.
  • A site's metrics can help locate where the desired visitors are coming from and the quality of traffic.
  • Site metrics can provide a deep look of how a site is experienced by a user. An all-purpose site facilitated for use by different versions of browsers has a possibility of reaching a wider spectrum of audience.
  • Assembling a picture of site's traffic and improving customer service and technical support will provide surplus information and an idea of how the site is doing and how it can be further improved.

Website credibility and SEO

Web credibility is its usability, the quest for designs that are easy to corporate, makes our lives easier and simultaneously becomes important to Search Engines. The credibility of the website depends on the functionality and simplicity of navigation, how the interpretation of colors, font size and design rally to enhance a user experience without distracting the user. But navigation has an unswerving effect on how search engines crawl a website, and index it consequently.

Navigation is often overlooked but it plays a crucial role in getting site visitors to view more than just the home page from the moment the visitor enters the site to the moment they leave. If navigation choices are ambiguous, visitors may prefer to hit the "Back" button. Maintaining an easy navigation for a web site is not an easy task. Once the visitor enters, the real challenge begins, as it an uphill chore to let first-time visitors to get take maximum advantage of a site. Navigation is such a tedious task make functional for everybody who will use your web site. The best navigation system is one that contains text links, anchor text, breadcrumb trail (derived from the Grimm’s fairy tale, Hansel and Gretel and offers shortcut links for users without using “Back” button). Text links and Anchor text should not be cloaked using JavaScript or other undecipherable code because cloaking won’t allow a search engine to follow your navigation system. From the SEO standpoint they provide another opportunity for you to include your keywords. The titles also help a search engine to determine the credibility of a site and hence they should not be misled either a search engine or a visitor.

Web metrics has made it apparent that web users like to visit sites that are easy to access and are not far away from the home page. Also the search engine are not liberated enough to crawl more than a couple directory levels deep. Here not even a great navigation structure and breadcrumbs would help you out.

The legibility of text, its size and color is another aspect of maintaining the site’s credibility. Also search engines give weight to text that is bigger. For both structural, navigational, and organization purposes, both for the site visitor and the search engines organizing web pages into sections is a good idea. Clean, sophisticated and uncluttered design web sites are usually visited and crawled the most.

Website Usability and SEO also relies on content positioning, site maps, and stats. A search engine scans the text left to right, top to bottom. Hence, the content at the top and left of the page is more imperative than the content positioned to the right and at the bottom of the page. A properly structured sitemap allows users find what they are looking for and it helps the search engines better index your entire site. If your website is having more than 50 links on a single page, it would be wise to break your sitemap into several pages, grouped under their specific category. Web metrics is an innovative way to identify where your visitors are going, or tend to go, and then you can streamline your site accordingly. You can get to know the preferences of your visitors and alter your navigation of those pages to make it easy for your visitors to get back to where they want to be.

How to generate buzz and get web surfers interested in what your site has to offer them

Building a community online is easier said than done. Yes it goes against the age old click, “It is always easy said than done.” Looking at your Web marketing plan as a long term effort, a wise first step of consideration would be thinking of your website not as a commercial information sales sheet, but as a prospect for you to interact with your customers. Although at the niche you work for organic listings, at the front simultaneously you ought to offer anything unique and of quality or value; or should I say viral marketing is the best way!!!!!!!!!

To build a strong community try to evaluate, why your site exists. Keep in mind: what benefit do users get from participating in your community? What are you offering them that they won’t find on your competitive site or anywhere else? Once your goals are apparent, adhere to them, but at the same time be flexible. In any case you have to meet the needs of the community.

Have a proper strategic planning for your actions to be carried out. And if you display incapability somewhere, your users or potential buyers might start a hunt for their own programs that probably won’t fit in well with yours.

Just set up a blog, forum, wiki, or other interactive system to receive feedback from multiple users. Provide authentic testimonials to the people so that they may be able to make up their mind judiciously. You can also attract interested web surfers through search engines, and submitting links to other sites. If you’ve ever been a participant in other online communities, your experience will help you know your objectives better. Luckily if your list of visitors is healthy and sociable the trick is getting the good ones to stay will take care of itself.

An errant but intellectual behavior of your visitor does not necessarily mean that they uphold any negative stance for your site. For instance, your blog, wiki or whatever has attracted the comments from the participants only for the sake of comments, on the contrary the voice brought into play may take an excited interest in discussing ideas you never thought were important or didn’t even know existed.

When a reliable community is set up, some community members act as moderators for your web site. They may make the discussions smooth, and even act as peacemakers between other community members engaged in serious disagreements with each other. At the same time you need to pay attention to honest criticisms, because might is not always right. One of the best things you can do to ensure no disparagement is to post a code of conduct to the community members. Once a healthy community is established its members will link to it from their own blogs or websites. Maintaining cordial Public Relations via press releases is news equivalent of search engine optimization. If your press release is well written and newsworthy, it stands the chances of being picked and linked up by the mainstream press. Press releases are a sure shot gun method to gain popularity overnight. But be sure to present the factual information. There is no place for gossip or feathery promises in PR.

Building a site's popularity organically

Very often it is seen that the webmasters are either perplexed or always showcase their rejection about how to achieve site’s popularity. Most of the times remain fidgety always wanting to be in the top 5, 10, top page for organic listings. But may I please tell them once again building a great website optimized to score high popularity in the SERPs is only half the battle won. To lead in the organic results or the free listings, there are some organic methods which can help you promote your site. Partly a web site's search engine rankings are determined by the popularity of your site. Promoting doesn’t always necessarily mean advertising; it is more compound and call foe finding ways to get your visitors involved. As such there is not any shortcut to achieve the status of influential site. The unethical SEO which requires money will only raise the status of your site ephemerally, but tomorrow it will ensure the crash down in the rankings as the result of being declared spam. As a matter of fact organic growth is a slow process and generally takes a year or more to display real results.

You have created a web site that has premium content that is relevant to your targeted visitors, it is ranking high on the search engine results pages (SERPs), you have totally avoided spamming and other unethical SEO tactics that are liable to get you banned. But…. Do you think you are done?

For a rational explanation, you need to deeply understand the exclusivity of the search engines because the other half of the battle depends on the time to time manipulations of the search engine algorithms. To set off a good start, simply overlook the mirage created by the link spamming. An organic link building process includes the links that search engines love to index and crawl. An organic approach towards link building will attract more visitors not only from the search engines but also from other sources. Web surfers find their way to popular sites via bookmarks, links to the site from articles or blogs, and directly typing in the URL at the address bar.