Grow your business with professional SEO specialists

The invention of the internet along with advancement in information technology has prompted businesses to seek online presence. Today, the internet is to businesses what oxygen is to the body. Thus if you truly want to give your business a global exposure, then you need to ensure that it has an online presence. And this is where SEO specialists come in.

As an online entrepreneur, your website is more than an identity, it is your store. However, no matter how perfectly designed your site is, it will not realize the desired reward to your business if your customers cannot find it in the World Wide Web. Make no mistake about this, you need to optimize your website for the search engines if you wish to give it a global exposure.

Search engine optimization is very crucial to internet marketing. A website that ranks high in the search engine result pages will definitely stand a chance of attracting more traffic. And in the world of e-business, this means more sales and higher profits. This is why you need to turn to SEM services in order to realize the results you want for your business.

These days, you can easily find thousands of SEO specialists on the web. However, not all that glitters is gold. Some of these specialists will only ruin your SEO efforts by engaging in “black hat” techniques. This is why you need to shop around for the right specialist that will suit your business needs.

Here are a few tips that can help you find the right SEO specialists for your business

1. Know what is in store

You need to familiarize yourself with the service plans offered by the SEO service provider before getting into any contract with them. This way, you will be able to know whether the company is offering the right services that are suitable to the needs of your business. To this effect, the company should provide you with information on how they conduct their SEO campaign in order to be sure that they are not engaging in any improper techniques.

2. Search through their site

When shopping around for the best SEO specialist to hire, be sure to spend some time assessing their site. This will enable you to gauge their reputation and performance. Start off by finding the company’s ranking in the search engines. If the company you are thinking of hiring is not having a high ranking in the search engines, then chances are they will not succeed in giving your website a high ranking. In addition, you also need to know the level of experience held by the company.

3. Consider the service fee

Search engine optimization is not cheap; however, it should not cost you an arm and a leg either. Just because a company is charging a high price for their services does not mean that they are going to give you an exceptional service. In addition, be sure to look out for any hidden fees.

Finding the right SEO specialist for your social media or viral media campaigns does not have to be a daunting task, especially if you know what to look for. With the right company you can find the right SEO packages that will suit all your business needs.

Understanding the Basics of Viral Marketing

The competition that comes with running an online business can make it difficult for some entrepreneurs to realize full potential from their businesses. However, if you are trying to find the most effective technique of driving quality traffic to your website, then you might want to try out viral marketing techniques. Some of the most reputable businesses are using these strategies to attract massive traffic to their websites, and you too can. But, do you understand the basics of this internet marketing campaign?

The first basic of viral marketing is to have a clear idea of who you are targeting with your campaign. Before offering anything of value to your customers, you need to define exactly what they are looking for. The more you understand your target market, the more likely you will be able to attract the quality of traffic you are looking for.

Once you have defined your target market, it will be very easy to implement various viral marketing techniques. Start off by creating a value adding product or service. The secret lies in offering something that the world will need, something that will attract leads to your store. You want a product that will get everyone excited about your products, such as to share with others.

Once you have come up with the product that you want to promote online, and then you need to get the platform that will help you spread the word out to your target audience. When you are outlining your viral marketing strategy, it is not only your target audience that is crucial but also the areas where you will be launching your campaign. Some of the options that you can consider include social media campaigns to attract people towards your online store.

Understanding the basics of viral marketing can help you generate the desired traffic to your site in return. There are various strategies that you can use to achieve this goal. However, it all begins by defining who you are targeting with your campaign and then creating and implementing a plan for this. The more you are able to engage these specific basics, the more likely you will be able to generate the desired traffic to your business. Remember, viral marketing is popular because it is efficient. So, if you are looking for a professional viral marketing company, then be sure to contact Local Number One.

Harnessing the Power of Social Media Marketing Yet?

According to a recent study, 41 percent of Facebook users trust the information they find on the site, and the trust level can grow to 65% if the information has been posted by a friend. This revelation indicates that a well managed social media campaign can increase your brand recognition, improve the image of your business, and even boost your revenue as well as web traffic. In an era where businesses are expected to provide more accountability and transparency to customers, social media marketing is one of the best ways of interacting with your customers, gaining their feedback and offering them in site into your business.

Here some of the benefits of social media marketing that you can realize for your business.

1. Increased goodwill

One of the most important benefits of social media campaigns is that you can have a direct interaction with your customers, thus responding to the suggestions and concerns. This creates a goodwill feeling towards your business, as your customers are more likely to frequent your business since they are feeling more comfortable. Alongside the goodwill that your customers are likely to feel, you will also have a feedback where you can have an instant access to customer feedback, allowing you to respond to their concerns in real time. This is great for your customer service management.

2. Generating new leads

Viral marketing can open up new communication lines between you and your customers. With several sites designed for various industries, you can create an amazing social media campaign that is targeting specific customer demographics while generating possible leads more effectively than with other forms of marketing. Social media sites have also been shown to increase significant web traffic, which can also increase your customer base.

3. Improving search engine ranking

Your customers use search engines to find your products in the World Wide Web. The more active your business is in social media sites, the higher your website will rank in search engines. This will make it more likely for your customers to choose your website over your competitors’.

If planned and executed effectively, social media marketing can be very effective in promoting your business. Better still, it is free to set up a social media profile, the only cost to your business is the manpower you will need to keep your profile updated as well as responding to your customer queries and concerns. With the right social media marketing company, this marketing tool can greatly help you in promoting your business to your customers.

How to generate buzz and get web surfers interested in what your site has to offer them

Building a community online is easier said than done. Yes it goes against the age old click, “It is always easy said than done.” Looking at your Web marketing plan as a long term effort, a wise first step of consideration would be thinking of your website not as a commercial information sales sheet, but as a prospect for you to interact with your customers. Although at the niche you work for organic listings, at the front simultaneously you ought to offer anything unique and of quality or value; or should I say viral marketing is the best way!!!!!!!!!

To build a strong community try to evaluate, why your site exists. Keep in mind: what benefit do users get from participating in your community? What are you offering them that they won’t find on your competitive site or anywhere else? Once your goals are apparent, adhere to them, but at the same time be flexible. In any case you have to meet the needs of the community.

Have a proper strategic planning for your actions to be carried out. And if you display incapability somewhere, your users or potential buyers might start a hunt for their own programs that probably won’t fit in well with yours.

Just set up a blog, forum, wiki, or other interactive system to receive feedback from multiple users. Provide authentic testimonials to the people so that they may be able to make up their mind judiciously. You can also attract interested web surfers through search engines, and submitting links to other sites. If you’ve ever been a participant in other online communities, your experience will help you know your objectives better. Luckily if your list of visitors is healthy and sociable the trick is getting the good ones to stay will take care of itself.

An errant but intellectual behavior of your visitor does not necessarily mean that they uphold any negative stance for your site. For instance, your blog, wiki or whatever has attracted the comments from the participants only for the sake of comments, on the contrary the voice brought into play may take an excited interest in discussing ideas you never thought were important or didn’t even know existed.

When a reliable community is set up, some community members act as moderators for your web site. They may make the discussions smooth, and even act as peacemakers between other community members engaged in serious disagreements with each other. At the same time you need to pay attention to honest criticisms, because might is not always right. One of the best things you can do to ensure no disparagement is to post a code of conduct to the community members. Once a healthy community is established its members will link to it from their own blogs or websites. Maintaining cordial Public Relations via press releases is news equivalent of search engine optimization. If your press release is well written and newsworthy, it stands the chances of being picked and linked up by the mainstream press. Press releases are a sure shot gun method to gain popularity overnight. But be sure to present the factual information. There is no place for gossip or feathery promises in PR.

Poor Configuration of Firewall Kills Search Engine Rankings

Many of you might have gone through the horrifying experience of finding your websites being removed from the search engines one fine morning. This must have left you with a question mark on your faces as to why it happened when you had done nothing to offend or displease the search engine spiders. This is exactly what happened with some webmasters whose websites were hosted by a compay that used SonicWALL Inc.'s special firewall software.

As a result of using this software, search engine spiders couldn't access their websites because the Firewall software didn't allow them to do so. The standard security settings of this software state that:

"An attacker could retrieve robots.txt from the server, then use the contents of this file to discover the path of an unprotected administration interface for the server. The attacker may gain control of the webserver using this interface.The information gathered from robots.txt could be used for system compromise and control of the web server." (reference)

In simple and un-technical terms, it means that the search engines will not spider your website if this software is used without customizing it. In case the firewall has these settings, the connection to anyone asking for the robots.txt file will not be given so that it appears as if the site is offline.

The bad news is that this is not good from SEO point of view because the robots.txt file is the one which all search engines request and ask for before they index your website. So, the bottom line is that if you too are finding your site being removed from the search engines, regardless of good incoming links and well optimized web pages , you need to talk to your web host whether their firewall is the culprit, blocking search engines to request for robots.txt file. Chances are that your web host is not aware of this problem.