Harnessing the Power of Social Media Marketing Yet?

According to a recent study, 41 percent of Facebook users trust the information they find on the site, and the trust level can grow to 65% if the information has been posted by a friend. This revelation indicates that a well managed social media campaign can increase your brand recognition, improve the image of your business, and even boost your revenue as well as web traffic. In an era where businesses are expected to provide more accountability and transparency to customers, social media marketing is one of the best ways of interacting with your customers, gaining their feedback and offering them in site into your business.

Here some of the benefits of social media marketing that you can realize for your business.

1. Increased goodwill

One of the most important benefits of social media campaigns is that you can have a direct interaction with your customers, thus responding to the suggestions and concerns. This creates a goodwill feeling towards your business, as your customers are more likely to frequent your business since they are feeling more comfortable. Alongside the goodwill that your customers are likely to feel, you will also have a feedback where you can have an instant access to customer feedback, allowing you to respond to their concerns in real time. This is great for your customer service management.

2. Generating new leads

Viral marketing can open up new communication lines between you and your customers. With several sites designed for various industries, you can create an amazing social media campaign that is targeting specific customer demographics while generating possible leads more effectively than with other forms of marketing. Social media sites have also been shown to increase significant web traffic, which can also increase your customer base.

3. Improving search engine ranking

Your customers use search engines to find your products in the World Wide Web. The more active your business is in social media sites, the higher your website will rank in search engines. This will make it more likely for your customers to choose your website over your competitors’.

If planned and executed effectively, social media marketing can be very effective in promoting your business. Better still, it is free to set up a social media profile, the only cost to your business is the manpower you will need to keep your profile updated as well as responding to your customer queries and concerns. With the right social media marketing company, this marketing tool can greatly help you in promoting your business to your customers.