Wednesday 14 November 2012

Significance of Google Local listing for Your Business


Google reports that one in five searches is related to location. According to Google Places for Business, 97% of consumers search for local businesses online. Google often displays a Google Map in the organic search results when a searcher looks for a product or service by location

Google business listing gives more authority to a website because they know it is a real business, giving you better search engine ranking for your keywords. Anytime someone uses Google to search for either your specific business name/location, or even for a business category related to yours in your area, your business listing is likely to appear in the return results across the entire Google network.



The Google Maps Listings allows the public to add reviews to your listing. Google look at the quality of reviews, so even posting lots of poor reviews will not improve your rankings. Verified Google Places business owners can now publicly respond to user reviews on their businesses Place Page. This can be a great way to engage with customers, correct or address certain issues, and, when necessary, set the record straight.


Now the reviewers will have the opportunity to rate your business more thoroughly and accurately, using the new Zagat scale. The Zagat scale asks that customers rate your business from 0 to 3, in a number of categories related to your business, in order to calculate an overall rating of 0 to 30.  This system is much more telling for potential customers, and much more revealing for businesses looking to improve.


1 comment:

  1. This can be an excellent way to interact with with clients, appropriate or deal with certain problems, and, when necessary, set the history directly.
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